Internet

Bogus Search Engine Optimization Services

As an owner of websites, I regularly get email like this:

Hi,

I am Maria, Business Development Manager.

I went to your website: “www.techdc.com” and saw that you are an online service provider.

Would you be interested in outsourcing Link Building Services to us? We will be happy to deliver one way thematic links for any theme and numbers. We have delivered over 40,000 links to various retail and agency clients spread over different verticals.

OUR USP:-

* Links from Unique IP’s

* Regular Caching sites

* Less Outbound Links

* Start pricing USD 1.5 only

We have our quality department checking each and every link as per the quality parameters.

We would pick the exact anchor text and will be happy to provide a choice of using as many anchors as you want. Besides all our links pass thorough the quality parameters set for link building ensuring only high quality link building for a website.

Do let me know if you are interested and we would be happy to discuss this further.

For more info you can visit our website URL: – [removed]

I look forward to your Positive response.

Kind Regards,

Name: – Maria

Post: – Business Development Manager

E-mail:- maria@[removed]

NONE of these services are legitimate. There are two possible things these companies do:

1) They could just take your money and do nothing.

2) Or they could do something worse than nothing. Some companies actually try to do what they say, creating “Link Building Services.” One of the elements of the Google PageRank algorithm is how many links there are to your site. By putting your link on a bunch of sites, they attempt to game the Google PageRank algorithm and improve your search ranking. The problem with this is that Google isn’t stupid. Google can easily and automatically identify bogus links from link farms. Google can then penalize you by lowering your search rank or removing you completely from their search results, the mark of death on the Internet.

Even if these little companies could outsmart Google, it’s a sleazy business. To improve your site’s search results, write good content and get legitimate links. For more information on Search Engine Optimization and PageRank, see our post Google SEO and Other Search Engine Results Performance Suggestions.

Fake Shipping Alert

Be careful of fake emails pretending to be from your bank or shopping sites. Many are phishing scams trying to get your personal information. To avoid those scams, it’s best to go directly to the site instead of clicking to the site from an email.

Other fake emails are trying to infect your computer with a virus. This fake email with a shipping alert has been making the rounds lately:

Subject: Shipping Notification

Message Body:

Shipping Notification Thank you for shopping with us. We look forward to serving you again.

The following is your receipt. Please retain a copy for your records.
Qty  Item no  Description  Price  S&H  Tax  Return
Code
1 FC864-2038B Msg Drma7303 White 650.99 6.95 3.37 ____

Merchandise total 650.99
Shipping and handling 6.95
Tax on mdse 6.75% 3.37
Invoice total 706.31

Welcome to the convenience of shopping JCPenney Catalog

Doing a web search, we confirmed that this was malicious from Cisco Security:

Cisco Security Intelligence Operations has detected significant activity related to spam e-mail messages that claim to contain a shipping notification attachment for the recipient.  The text in the e-mail message instructs the recipient to open the attached file to view the notification.  However, the .zip attachment contains a malicious .exe file that, when executed, attempts to infect the targeted system with malicious code.

E-mail messages that are related to this threat (RuleID2979) may contain the following files:

Shipping Notification.zip
Shipping Notification.exe

Dropbox Automator Service for Saving Selected Text

Always looking for new uses for Dropbox, I came across a couple of sites showing the same tip: 1) It’s All Tech’s How to automatically copy your Mac OS X clipboard to Dropbox and 2) Tip #1 in this MacOSXTutorials12 video.

What it Does

Essentially this is a way for Max OS X users to select text somewhere and then quickly append it to a text file in Dropbox. That might be a faster way, for example, to make note of things you find while web browsing. Or you might use it to add part of a PDF file to Dropbox without the extra clicks needed to create a new text document.

My Additions

I liked the tip but wanted to make a few improvements. I wanted to:

  1. Make the script work. The cat command needs two “>” in order to append instead of overwrite a file.
  2. Add date and time information to the text selection that I was appending.
  3. List the text selections in reverse chronological order, meaning that the most recent is at the top.

How to Make It

This is the Automator Service script that I used:

echo —“$(date)”— > ~/Text-Clips-temp.txt
cat >> ~/Text-Clips-temp.txt
cat ~/Dropbox/Text-Clips.txt >> ~/Text-Clips-temp.txt
mv ~/Text-Clips-temp.txt ~/Dropbox/Text-Clips.txt

Only Works in Some Applications

Unfortunately not all apps can use Automator Services. Only apps written in Cocoa, as Apple does with most of its apps, will work. This means that Safari, Mail, Preview, Calendar, and Address Book will work. Most other apps including Chrome and Firefox will not.

Side Notes

That this isn’t using the Mac OS X clipboard, as the tips I found stated. We’re selecting text and then using a service on it. The text is never copied or cut so it’s not in the clipboard.

Even though this tip is described as for Dropbox, there is nothing Dropbox specific except that the location of the text file happens to be in the Dropbox folder. Dropbox makes the service useful since you can have access to the text file from other locations. But this tip will work on any text file.

If you’re new to Dropbox, please use our Dropbox referral to set it up. It will give you an additional 250MB and give the same to us. Now Dropbox referrals will allow you to get up to 10GB for free, a great deal for your backup and sharing files needs.

What do you think?

If you have any suggestions to improve this Automator Service or to better use Dropbox, let me know.

OpenDNS and other DNS options

OpenDNS

David Pogue explains DNS and why OpenDNS is a great service in this video.

OpenDNS is generally fast, has extra features like anti-phishing, shortcuts, and parental controls, and is run by non-evil people (perhaps unlike your ISP).

Other Options

But you should also check to see what DNS provider gives your particular location the fastest DNS response as we explained in the post Make your Internet faster by changing DNS.

We explained that you can use namebench to test a variety of DNS providers. I recommend running namebench multiple times since results will vary between tests. For me, Verizon’s DNS service actually provided the fastest and most consistent DNS speeds so I’m sticking with them for now for the quickest web browsing experience.

Profit Model

One way to see who is running the DNS on a particular network is to type in a long web address that doesn’t exist. Most DNS providers “hijack” the 404 Not Found response and give you something like the response below from Verizon. It’s annoying that this is a standard practice now, but your ISP and other DNS providers get extra income from search engines for directing people there.

AT&T 3G MicroCell Review and Recommendations

The MicroCell is an interesting product. Some believe it is a product filling holes in a carrier’s network that shouldn’t exist. No carrier has blanket coverage and often even when there is coverage, it is worse indoors so it is nice that products like this do exist.  For $150, you can pick up an AT&T MicroCell from any AT&T store.  This is a cheaper option than some alternatives and worth consideration if you have little coverage at home or work.

Setup

Account setup is rather simple and done through a website.  You provide your address and phone numbers and that’s it.  You are limited to 10 phone numbers that can work through a MicroCell.  The good news is that it is locked down by phone numbers so your neighbor can’t use it.  Your address info is verified by GPS in the MicroCell during startup.  Unfortunately, this means the device needs to be near a window so it can get a GPS signal.  This is the oddest thing about it but apparently a requirement by the FCC.  If the GPS light does not come on, you need to move it closer to a window.  In some cases, you may need to try various windows at your house until you finally are able to get GPS.

Once you get GPS and are connected to your Internet, you can move the device as long as it doesn’t lose power.  This might be easy if are just relocating it in the same room.  If you are moving to an area with no windows, you’ll need a battery backup solution.  A cheap good option is the Tripp Lite Compact UPS.  Once you get GPS by a window, you can unhook the ethernet and move the MicroCell and UPS (uninterrupted power supply) wherever you like.  Of course, if you ever lose power for longer than your UPS can last, you’ll have to go through that whole process again to set it up.  This battery backup approach can make sense though because placement is very important.

Performance

AT&T claims a 40 ft range.  This is pretty decent and works out to an area of about 5,000 square feet, even more if you have 2 floors.  You’ll drop about 1 bar of coverage per major obstacle (like a wall) so to cover a whole house, you’ll want to put the MicroCell in the most central location.  Unfortunately, central often means no windows, hence the need for the UPS approach.

Even if you’ve got 5 bars and are sitting right next to the MicroCell, your call quality might be awful if your Internet isn’t good.  This is often the cause of any VoIP (voice over Internet protocol) issues and everyone’s assumption that their Internet is good.  To test the VoIP quality of your Internet, visit this VoIP test site.  If you don’t do well on those tests, you shouldn’t consider any VoIP products.

Assuming you’ve got good Internet and good bars, the MicroCell performance is very good.  You’ll know you’re connected because your phone will say something like AT&T M-Cell instead of just AT&T.  If you’re far from the MicroCell or have many walls between it and you, your performance may suffer so be sure to place it near where you expect to make most calls.  If you’re heavily using your Internet, streaming a video for example, your call quality may suffer if you don’t have your router setup properly.

Router Optimization

The MicroCell can go between your router and DSL/Cable modem but additional routers is rarely a good thing.  We recommend you hook the MicroCell up to your router so it can plug in anywhere on your network. We don’t recommend the use of a wireless bridge as wireless can be too sporadic for VoIP.  To optimize MicroCell performance, it should be given high priority in your router’s QoS (Quality of Service).  The MicroCell MAC address is on the bottom of the device.

Alternative

Before the MicroCell, the best alternative was the zBoost YX-510 Cell Phone Booster.  This is around $300 and requires that you have some signal near a window or in an attic.  Coaxial cable is run from an antenna to the zBoost repeating antenna.

Conclusion

If you’ve got poor Internet but some outside signal, the cell phone booster is your best bet.  If you’ve got good enough Internet, the MicroCell is a cheaper and superior option.  You may not like having to pay for such a device but it is a one time fee that should simply make your AT&T phones work at home.

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