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Is Google AdWords worth it?

Google has virtually made all of its money from AdWords. Those are those little ads to the right when you search on Google listed under Sponsored Links. Every time an ad is clicked, Google is likely getting somewhere between $0.10-$1.00. It is the ad owner that pays Google for each and every click. The advertiser defines the ads and bids on keyword search prices. But are the results really worth it?

The shortest answer to that question can be found in the real search results. When you search for your keyword phrase on google right now, do you show up in the top 3 pages? If so, then you probably shouldn’t even consider AdWords. In my experience, visitors that come through an ad link are far less likely to buy than a visitor that comes through the normal search results. I believe that’s because visitors consider the ads to be junky. They trust the real search results more so if you come up well there, that’s far more valuable and you pay nothing for those clicks.

If you are nowhere to be found in the search results on google.com, then AdWords may be able to help you but there are a few things to worry about. A very disturbing thing seems to have happened with Google AdWords this year: price increases. The system is supposed to be an open bidding process. You would think that means you bid whatever you want and then you show up worse if you bid poorly relative to competition. Unfortunately, Google sets minimum bids and if you don’t bid high enough, you won’t show up at all! This mob-like mentality goes against the Google credo “do no evil.” On several occasions, I’ve seen keywords that had low bid prices but were showing in the top 3 ads on average but then get their minimum bid requirements increased. Considering the ads were already showing well, it makes no sense for the minimum bid to be increased unless Google is doing something it shouldn’t be. There should be no minimum bid prices. If you bid relatively low, your ad should simply be shown less frequently and lower down. This is my biggest complaint about AdWords by far.

The worst part about all this is Google’s got you. You have only 2 choices: advertise with them or advertise with no one. They dominate the online search market. Competitors like Yahoo are sadly a joke. My advice is to make sure your site has the keywords you care about repeatedly. Then make sure you submit your url to Google so it can show up in search results. To help your search result placement, you can add your site to directory sites such as the most popular dmoz.org. AdWords may be worth it for some but they will never be as valuable as simply coming up on the first page of the real search results.

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Anti-virus Software

If you are running Windows, you should have anti-virus software. One of the best is free for personal use. It is:
AVG Anti-virus Free Edition

It includes free anti-virus updates and does a great job of finding and stopping viruses.

The only downside to AVG is that every year or so AVG comes out with an update that requires a fresh install of the new version. And on the website, you need to look for the free version. AVG does push their paid version.

When installing, you don’t need to install their browser plug-in which can needlessly slow things down. Instead, for safety, you should use Firefox when browsing the Internet.

Compared to standard anti-virus software from Norton and McAfee, AVG does both a better job finding viruses and is less resource hungry in my opinion. Often I will find a system that is completely bogged down, not by viruses but by Norton’s rediculously large Internet Security Suite of software.

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Tiny Laptops

Small (2-3 lbs) and cheap ($300-400) laptops, also known as netbooks, have been the largest growing computer segment over the last year due to Asus’ Eee PC. These haven’t needed to be powerful computers because they can run Linux, with the Eee PC running the Xandros distribution of Linux.

Recently Asus has been joined by many other manufacturers in this market. Asus has lost some of limelight by making their newer machines slightly larger and more expensive.

The current model that most people are excited about is the MSI Wind. This and the many of the current crop of Eee PC’s run the Intel Atom chipset which is inexpensive and uses less power than similar class chips. Via will also be coming out with the Nano chipset which will outperform Intel.

Dell will likely also become a big player in next couple of months with their expected line of laptops. Lenovo (formerly IBM) is also rumored to have a cheap small laptop in that time.

With more power in this current group of laptops, they can run Windows XP or be hacked to run OS X as people have already done with the MSI Wind. Although Apple wouldn’t be happy about it, a cheap OS X laptop might be easier to achieve in the next few months as these devices become more ubiquitous. Of course, Apple is always rumored to be coming out with their own small laptop or tablet too.

Another reason to be excited about these laptops is the forthcoming Ubuntu Notebook Remix, using the most popular Linux distribution of Ubuntu but tuned and designed for small laptops and able to take special advantage of the Atom chipset.

Microsoft has had difficutly in this market because Windows Vista is not meant for low power laptops with small screens. So despite wanting to kill off XP, Microsoft has had to make an exception for this segment of laptops and continue to sell XP for it.

For more on these tiny laptops see the sites:
Liliputing
Asus Eee News Mods and Hacks
Eee User

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Linksys Dual-Band Gaming Adapter

I just installed the Linksys Dual-Band Gaming Adapter for someone. It works great and is easier to set up than older models. It’s also an N router that can use 2.4 or 5GHz so if you have an N network, it should be more solid than a similar G device.

I only have a couple of nit-picks:

  1. Why call this a Gaming Adapter? It’s just a wireless bridge that allows one to hook up a ethernet connection to a wireless network. It works for any computer.. not just your game console.
  2. Linksys should offer a 5 port version like they did a couple of years ago. You could easily hook up a 5 port switch for the functionality, but the older WET54GS5 was a simpler solution. And if this is aimed at people with gaming consoles, it is likely that those people would have multiple devices needing Internet access such as a TiVo or additional game consoles.