Month: July 2008

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Where to buy electronics

While Best Buy may be popular for electronics, they are rarely the best buy. Their staff is known to make up answers. Their online prices are not as good as other Internet stores. And their in-store prices are often higher than their online prices, despite what their in-store website shows. Their Geek Squad is poorly trained and could try to take a video of you taking a shower. So instead of driving to Best Buy, first look around online.

Amazon has decent prices, but is also just a good place to shop around for what you want. Between Amazon and Amazon’s third party sellers, their selection is huge and their reviews can help you figure out what is best for you.

Newegg has long been a favorite electronics seller because of their great prices. They are usually one of the first places I visit. They sell lots of electronics, computers, computer parts, accessories, and software.

Cables, such as HDMI cables for HD TVs, are a huge rip-off in most retail stores. Best Buy and Circuit City will charge $40-$100 for a cable that is no better than a $5 cable from MonoPrice. MonoPrice’s cables are so cheap that you might suspect that they’re selling stolen goods. But MonoPrice has been around since 2002 selling quality cables and parts for their real price.

Although their site is not as attractive as MonoPrice’s, Blue Jeans Cable also offers a good deal on cables, especially if you need something special that is custom made.

While their prices aren’t the most competitive, Crutchfield offers a comprehensive site for home theater equipment. Their phone sales people are also knowledgeable.

There are times when you need a real physical store. For example, laptops have different “feels” and are good to play with before purchasing. Luckily, in the D.C. area, we have a great store for electronics.

Micro Center, with 21 stores nationwide, has a store here in Fairfax, Virginia. They have good prices and a wide selection of computer equipment and software. They have a television section for large LCDs and Plasmas. Unique today, they have a section just for selling Apple products. Micro Center is great for geeks too because they sell everything you need to build a computer from the ground up. MicroCenter also has a bookstore and a game section for PC and console gaming.

Micro Center‘s employees are generally quite knowledgeable, especially compared to those at Best Buy. They make money on sales commissions by putting a sticker on items that they help you to find. On checkout, those stickers are scanned for comissions.

If you’re shopping specifically for an Apple product or accessory, Apple’s retail stores are great and have an intelligent staff. Since Apple keeps prices the same everywhere, you won’t feel ripped off shopping there. There are only a few ways to get prices slightly better than the standard list price from Apple. You can get an Educational or Government discount from Apple. Or you can go to a third-party seller that might offer a small discount or combo package that Apple does not have. Amazon is the best of the third-party sellers now. They offer $100-$150 off of most current iMacs.

Although Best Buy is ubiquotus, there are many better alternatives. Give some of these other electronics stores a try.

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Is Google AdWords worth it?

Google has virtually made all of its money from AdWords. Those are those little ads to the right when you search on Google listed under Sponsored Links. Every time an ad is clicked, Google is likely getting somewhere between $0.10-$1.00. It is the ad owner that pays Google for each and every click. The advertiser defines the ads and bids on keyword search prices. But are the results really worth it?

The shortest answer to that question can be found in the real search results. When you search for your keyword phrase on google right now, do you show up in the top 3 pages? If so, then you probably shouldn’t even consider AdWords. In my experience, visitors that come through an ad link are far less likely to buy than a visitor that comes through the normal search results. I believe that’s because visitors consider the ads to be junky. They trust the real search results more so if you come up well there, that’s far more valuable and you pay nothing for those clicks.

If you are nowhere to be found in the search results on google.com, then AdWords may be able to help you but there are a few things to worry about. A very disturbing thing seems to have happened with Google AdWords this year: price increases. The system is supposed to be an open bidding process. You would think that means you bid whatever you want and then you show up worse if you bid poorly relative to competition. Unfortunately, Google sets minimum bids and if you don’t bid high enough, you won’t show up at all! This mob-like mentality goes against the Google credo “do no evil.” On several occasions, I’ve seen keywords that had low bid prices but were showing in the top 3 ads on average but then get their minimum bid requirements increased. Considering the ads were already showing well, it makes no sense for the minimum bid to be increased unless Google is doing something it shouldn’t be. There should be no minimum bid prices. If you bid relatively low, your ad should simply be shown less frequently and lower down. This is my biggest complaint about AdWords by far.

The worst part about all this is Google’s got you. You have only 2 choices: advertise with them or advertise with no one. They dominate the online search market. Competitors like Yahoo are sadly a joke. My advice is to make sure your site has the keywords you care about repeatedly. Then make sure you submit your url to Google so it can show up in search results. To help your search result placement, you can add your site to directory sites such as the most popular dmoz.org. AdWords may be worth it for some but they will never be as valuable as simply coming up on the first page of the real search results.

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Anti-virus Software

If you are running Windows, you should have anti-virus software. One of the best is free for personal use. It is:
AVG Anti-virus Free Edition

It includes free anti-virus updates and does a great job of finding and stopping viruses.

The only downside to AVG is that every year or so AVG comes out with an update that requires a fresh install of the new version. And on the website, you need to look for the free version. AVG does push their paid version.

When installing, you don’t need to install their browser plug-in which can needlessly slow things down. Instead, for safety, you should use Firefox when browsing the Internet.

Compared to standard anti-virus software from Norton and McAfee, AVG does both a better job finding viruses and is less resource hungry in my opinion. Often I will find a system that is completely bogged down, not by viruses but by Norton’s rediculously large Internet Security Suite of software.

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Tiny Laptops

Small (2-3 lbs) and cheap ($300-400) laptops, also known as netbooks, have been the largest growing computer segment over the last year due to Asus’ Eee PC. These haven’t needed to be powerful computers because they can run Linux, with the Eee PC running the Xandros distribution of Linux.

Recently Asus has been joined by many other manufacturers in this market. Asus has lost some of limelight by making their newer machines slightly larger and more expensive.

The current model that most people are excited about is the MSI Wind. This and the many of the current crop of Eee PC’s run the Intel Atom chipset which is inexpensive and uses less power than similar class chips. Via will also be coming out with the Nano chipset which will outperform Intel.

Dell will likely also become a big player in next couple of months with their expected line of laptops. Lenovo (formerly IBM) is also rumored to have a cheap small laptop in that time.

With more power in this current group of laptops, they can run Windows XP or be hacked to run OS X as people have already done with the MSI Wind. Although Apple wouldn’t be happy about it, a cheap OS X laptop might be easier to achieve in the next few months as these devices become more ubiquitous. Of course, Apple is always rumored to be coming out with their own small laptop or tablet too.

Another reason to be excited about these laptops is the forthcoming Ubuntu Notebook Remix, using the most popular Linux distribution of Ubuntu but tuned and designed for small laptops and able to take special advantage of the Atom chipset.

Microsoft has had difficutly in this market because Windows Vista is not meant for low power laptops with small screens. So despite wanting to kill off XP, Microsoft has had to make an exception for this segment of laptops and continue to sell XP for it.

For more on these tiny laptops see the sites:
Liliputing
Asus Eee News Mods and Hacks
Eee User